Amboora was founded by Nadia Hamila, a British foodie of Moroccan and Tunisian descent who saw a widening gap in the market. Introducing innovative North African food products to the wholesale, hospitality and retail sectors, Amboora blossomed from a straightforward food business into a platform that contributes, inspires and educates.
Part cook, part teacher, there’s nothing Nadia loves more than sharing new flavours and culinary secrets with others, unearthed from her rich, cultural heritage. Born and raised in London, she discovered the magic of Morocco during childhood visits to Tangier, a city where the glittering Atlantic ocean meets the turquoise Mediterranean.
A nexus for many cultures, with a history tracing back to 5BC, Tangier was a playground where the young Nadia explored and dreamed. Shady mosaic courtyards, the medina’s ochre alleyways, and houses filled with curious foods left a powerful impression. You could say Amboora was born on these streets, many moons ago.
At 15, Tangier was replaced with Marrakech: a vibrant hub of food, fabric, aromas, music and gardens. It was here, amongst the hustle and buzz of the souks, with the majestic Atlas Mountains serving as a backdrop, that Nadia discovered an untapped culinary world.
Tagines ripe with olives, lamb and lemons smoked away in private kitchens whilst freshly squeezed orange juice, perfumed and delicious, could be drank on any avenue. After sunset, in the Jemaa El Fna, Nadia watched sweet treats being traded, vegetables barbecued in aromatic pastes, and breads served hot out the oven.
All of these experiences inform Nadia’s cooking to this day and demonstrate how her desire to prepare, serve and share contributes to a wider social initiative. Amboora is a brand born from food discovered in childhood and brought to the forefront of adult life, the next step in a rewarding career.
Named in honour of her daughter, Amboora (the Arabic nickname for “Amber”), is an exciting British brand, destined for big things and even bigger flavours. You’re cordially invited to join Nadia and her team as they create extraordinary dishes, trade stories and gather together.
Amboora gifts the culinary wonders of North Africa in collections of pouches, boxes and packages. Flavour so divine it’s OK to say “Bon Appetit” or “Bsaha” (بالصحة) before you’ve even tried it!