Moroccan Flavours, Reimagined

Founded by Nadia Hamila, Amboora brings authentic Moroccan food products to the UK, bridging the gap between tradition and innovation. What began as a food brand has evolved into a platform celebrating Moroccan heritage, inspiring and educating through its vibrant flavours and rich storytelling.

Nadia, a passionate foodie of Moroccan and Tunisian descent, channels her deep-rooted love for her culture into every Amboora product. Her journey began during childhood trips to the northern city of Tangier, a city where the Atlantic meets the Mediterranean and history blends seamlessly with modern life.

 

Tangier’s bustling medinas, intricate mosaic courtyards, and tantalising street foods became the backdrop of Nadia’s culinary awakening. These early experiences laid the foundation for Amboora, a brand shaped by her treasured memories and deep cultural pride.

Later visits to the red city Marrakech added another layer to this inspiration. Amid the lively souks, where the aroma of tagines filled the air and freshly baked breads were shared under starlit skies, Nadia discovered an untapped culinary world. From zesty preserved lemons to the aromatic spices of the Jemaa El Fna, these flavours became the heart of Amboora.

A Brand with Heart and Purpose
Named after her daughter Amber (affectionately called “Amboora”), the brand is more than just food—it’s a celebration of identity. Nadia’s mission is to preserve her family’s rich heritage, passing it on to her daughter and to you. Amboora is your gateway to exploring Moroccan culture, one bite at a time.

Join the Journey
Experience the magic of Morocco in your kitchen. With Amboora’s premium food products, and more, every meal becomes a feast for the senses. Say “Bon Appetit” or “Bsaha” (بالصحة) and let the flavours speak for themselves.