OUR BUSINESS
Celebrating Moroccan culture has always been our number one priority. At Amboora, we are not looking to reinvent the wheel but to revive the rituals and traditions of our ancestors. The most important thing to Nadia is that her daughter learns to appreciate her Moroccan heritage, learning about Eid, Ramadan, and Moroccan cuisine. We hope that as Amboora learns, so do you!
OUR PRODUCTS
Did you know our products are all vegan friendly, made locally in the UK, and stored in recyclable packaging? We pride ourselves on using only natural ingredients and never adding artificial preservatives. We’ve created our products with you, and the planet, in mind – so you can rest easy knowing that you’re not damaging the environment or contributing to unethical business practices.
Our Packaging
All of our spices, sauces, and condiments are thoughtfully packaged in recyclable containers. We also pride ourselves on using shipping materials that minimise our environmental impact. Our eco-conscious packaging ensures that every savoured moment is not just a celebration of flavour but also a step towards a greener, more sustainable future.
Authentically Moroccan, Always
Much of the world has grown used to a ‘throw-away’ culture and they no longer recognise the value of having food to eat in the first place. Follow our recipes to create your own authentically flavoured Moroccan dishes – keeping food waste to a minimum while tasting delicious! Amboora’s mission is to reignite a much-needed gratitude for food in people’s hearts.
B CORP
We prioritise sustainability in all aspects of our business. From the product to the packaging, it is important to us that we leave as small of an impact on the environment as possible. Currently, we are working on becoming a certified B-Corp. Once we are verified, we will be the only Moroccan food company in the UK with this certification.
Buy Women Built
Our founder, Nadia Hamila, is a member of Buy Women Built, an initiative designed to support female entrepreneurs. Members of Buy Women Built receive comprehensive support, resources, and mentorship to help them grow their business. This program emphasises the importance of diversity and inclusion in entrepreneurship, recognising the valuable contributions that female entrepreneurs bring to the economy.
Charity
Education for All
As a business and as a platform, we take our responsibility to look after people and the planet very seriously. This is why we support those in need by contributing to charities and causes that matter.
We support Education For All (EFA), a UK-based non-profit committed to providing secondary education for girls in rural North Africa. They provide boarding near schools, meals, and academic support for girls living in rural Morocco who would not otherwise have the opportunity to attend secondary school.