Our Story

Amboora is the Moroccan Arabic nickname for Amber — my daughter's name, and the reason the brand exists.

I grew up in the UK, but I grew up with a Moroccan kitchen. Ras el hanout in everything. Preserved lemons in the fridge. Harissa made from chillies that my mum blended herself. The food tasted specific — not just spiced, but properly Moroccan.

The problem was the shops. The ras el hanout on supermarket shelves bore little resemblance to the real thing. The preserved lemons were thin and under-fermented. The harissa was mostly tomato paste with a label on it.

When Amber arrived, it became urgent. I wanted her to grow up eating real Moroccan food — the way I had. Not approximations. Not supermarket substitutes. The actual thing. So I started making my own.

Friends tried it. Then friends of friends. Then people I'd never met were asking where they could get it. That's when I knew this was more than a home project.

Moroccan food culture is one of the richest in the world — shaped by Amazigh, Arabic and Mediterranean traditions over centuries, and built around a generosity with food that is genuinely unlike anything else. It deserves better than what most people can find on a shelf. That's what Amboora is here to fix.

Small-batch. Proper recipes. Real spices, nothing approximated. Our Signature Ras El Hanout is fifteen spices balanced by hand — it won a Great Taste Award. Our preserved lemon paste ferments for months before it's ready. Our harissa is made with real chillies.

These aren't trend products. They're the ingredients Moroccan cooking is actually built on. Cook with them properly made and your food will taste different.

That's the point.

— Nadia, founder